Top 5 Social Apps Performance in New Zealand, Q1 2024

In the first quarter of 2024, the top 5 social apps in New Zealand demonstrated diverse performance trends across downloads, revenue, and active users. These insights, powered by Sensor Tower, provide a closer look at the market dynamics for Facebook, Instagram, TikTok, Threads, and Reddit.

Facebook from Meta Platforms, Inc. experienced consistent weekly revenue throughout the quarter, peaking at approximately $6.4K in the week of February 19. Weekly downloads showed a steady increase, reaching around 14K by the end of March. Active users remained stable, with a slight fluctuation around the 3.4M mark.

Instagram saw significant weekly revenue, peaking at $7.7K in late February. Download trends were relatively stable, with a slight increase towards the end of the quarter, reaching about 10K. Active users showed minor variations, hovering around 1.6M.

TikTok exhibited strong weekly revenue growth, peaking at roughly $66.8K in early March. Weekly downloads fluctuated but ended on a high note with over 11K by late March. Active user numbers remained robust, fluctuating around the 1M mark.

Threads showed a notable increase in weekly downloads, peaking at 13.3K in mid-March. Active user numbers grew steadily, reaching approximately 131K by the end of the quarter.

Reddit had modest weekly revenue, peaking at $296 in mid-March. Download trends were relatively stable, with a slight increase towards the end of March, reaching around 4.2K. Active users showed consistency, maintaining around 200K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.